Tag Archives: Personal Brand

More Ways to Not Be an Idiot

7 Sep

I recently read an article by Jennifer King of Software Advice (which I am in no way affiliated with nor endorsing) entitled (in typical SEO optimized format) Job Seeker, Beware: 5 Ways You Could Damage your Reputation Online. The article isn’t breaking any new ground, as there are daily entries into the “don’t be an idiot” collection of articles and blog posts. But I’ve chosen to highlight this one because I think it clearly and concisely illustrates its point and, frankly, this stuff just can’t be overstated.

The five ways are:

  1. Polarizing Email Signatures – because not everyone wants to “have a blessed day” and not everyone finds your kissy-face emoticon as charming as you do.
  2. Fishy LinkedIn Recommendations – because we can tell when they’re made up, and not having them at all is better than having a load of crap.
  3. Friends, Followers and Connections That Don’t Line Up – because sometimes it’s about the company you keep. And if you’re not going to “network” on your social networks you’re probably better off not being there at all.
  4. Inconsistent and Out-of-Date Profile Info – because if your information isn’t consistent I’ll have to assume that you’re lying somewhere.
  5. Unflattering Posts on Others’ Sites – because not only should you not be an idiot, but you should also not be an asshole. These things have a tendency to follow you around.

To read the original article and to see these points illustrated with a bit more tact than I’ve illustrated here, check it out. It’s a nice read. And we can all use these reminders every once in a while.

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Getting Social – Really Social – in your Job Search

5 Jun


I recently had the honor of speaking on a panel for graduates of Oxford University’s Said School of Business alongside two amazing co-panelists, Lindsey Pollak and James Alexander. The topic was “Social Media in the Job Search.” There was a ton of great conversation and insight, both from the panel and from the audience. One question that sparked a particularly engaging chat was this:

“How does Social Media fit into an overall job search strategy? How do you balance online and offline efforts?”

I love this question, and frankly I think it’s one that not enough people are talking about right now. There’s more information than you can shake a dead goat at about how to use Twitter, LinkedIn, Facebook, blogging and every other online social tool to help yourself get a great job. But it’s starting to overshadow one basic premise that still holds true. Social Media isn’t going to get you a job. It could potentially help you make a connection that could get you an interview that could lead to a job. But once that connection is made, you’re not using social media anymore. At some point you have to unplug and be, you know, a person.

The fact is that once you land a job, you’re going to have to actually show up, talk to people face-to-face, and generally function in the physical world. The ability to do this, and to do it in a way that gels with your potential employer’s culture, is going to be of paramount importance in the decision of whether or not to hire you. In interviews, how you say things is as important as – and in some cases more important than – what you say. You may be brilliant when locked in a room by yourself, but if you can’t effectively communicate ideas, offer and accept feedback, and generally function in a social environment (as opposed to a “social” one), you’re dead in the water.

So what can you, the social media whiz and guru of all things digital, do to prepare for this cold, real world? The answer is simpler than you might think.

Mix it up a little.

The internet has made it almost ridiculously easy to identify, weigh, and pursue potential job opportunities. You can make your list of dream companies, follow companies, recruiters, and hiring managers on Twitter, LinkedIn and wherever else they’re hanging out, apply online (often directly with your LinkedIn or Facebook profile) and generally manage your search. The fact that it’s so easy has made a lot of people feel like experts, but the ease of online job search has also created a lot of “noise.” Recruiters are inundated with friend requests and messages through a variety of online tools, so no matter your mastery of the medium you’re not standing out from the crowd. If you really want to do something different, go old school. Pick up the phone. Go to an event. Talk to someone in real time.

If just broke out in a cold sweat reading that, don’t worry – you’re not alone. The thought of putting yourself out there in an actual, real-life situation is scarier for most people than the thought of typing your way to a great “personal brand.” But it shouldn’t be. Even though it can take a while to get comfortable just cold-calling a recruiter or introducing yourself at an industry function, let alone giving your “elevator pitch,” you should always remember the upside. Any potential mistakes you make off-line are not searchable. They’ll be just between you and whoever you’re talking to. And there’s something to be said for that. Besides, you probably did better than you think you did. And you definitely made more of an impression than the 10 LinkedIn messages that your competition sent while you were talking.

So don’t abandon all of your social/online strategy – I’m not saying that at all. There’s still a ton of value to be derived there. But take a break now and then and really engage. Call that contact on the phone to ask for an informational interview. Show up at a Meetup or other event taking place in your industry and area. In general, just start talking. Trust me – the more you do it, the easier it will get.

And by the time you find yourself in that interview, when it really matters, you’ll be ready to talk yourself right into that job.

 

Do you have a question you’d like to see answered on this site? Send an email to HR.Dave1@gmail.com.

Questions or comments about this topic? Please leave them below – it’s a conversation, not a lecture.

Your Personal Brand is Not Going to Get You a Job

31 Jan

I’m about to make a statement that’s going to ruffle some feathers. It’s not a great revelation; in fact it’s a statement that 10 years ago was a given. But times have changed, the information highway has taken over, and people are hungry for anything that appears to offer sound-bite answers to life’s toughest questions.

There is no such thing as a “personal brand.” That’s right, folks – you heard it here. I’m mounting a one-man campaign to take this term out of the vernacular. Will I be successful? Not on your life. But does that make me wrong? You be the judge.

There’s a debate raging in our Nation’s capital about whether business can be considered people. While this isn’t a political blog by any stretch, I don’t see how that’s even a debate. A business is not a person. And along the same line of thinking, a person is not a brand.

So what exactly is personal branding supposed to be? It’s how you present yourself in real life and online. Some of the basic criteria for what’s considered a “good” personal brand:

  • Real Life:
    • Well dressed
    • Groomed
    • Firm handshake
    • Well spoken
    • Not stinky
  • Online
    • Considerate
    • Giving
    • Engaging/Engaged
    • Intelligent
    • Relevant

Is it just me, or are these attributes nothing but basic protocol for being professional and successful? Depends on who you ask, apparently.

Taking the things we already know to do and wrapping an easy-to-digest-yet-slightly-intimidating term around them is, well, is just good business. If your personal reputation and activities now constitute a “brand” then isn’t it a no-brainer that you need a qualified professional to manage that brand, or at least to tell you how to manage it yourself? The boom of personal branding experts and coaches is a testament to that. It’s capitalism at its best, folks. Create a need; fill the need. What I’m saying is that just because the need has a name doesn’t mean that it’s anything different from what people have been doing since the beginning of time.

Should you be all of these things that make up your “brand?” Of course you should, but to think of it as branding is to already be disingenuous. If you’re branding, you’re not being you. If you’re putting up a false front in the interest of being a better brand, you’ve already lost.  Again, there’s nothing new in this branding concept except a ton of confusion and overwhelmed job seekers. Instead of thinking of your personal brand, think of not being an asshole. That tends to pay dividends.

So if your brand isn’t going to get you hired, what will? The same think that always has and always will. The right qualifications, the right cultural fit, and a bit of luck. Out of these three, you can control all of them. So do what you can to be in the right place at the right time. Apply to the jobs that you’re actually right for. Do your homework on the companies to see which ones you think are the best match for your values and personality. Ask your friends and acquaintances for favors that can help you to get in front of the right people, and offer assistance and favors without being asked.

Because which would you rather have people saying about you (this is the multiple choice part)?

“Marge is really great. Talented, driven, down to earth, giving, and not bad to look at.”

or

“Marge has a really great personal brand.”

I know which one I’d choose.

Do you think personal brands are for the birds? Do you think they’re awesome? Have no idea what I’m talking about? Leave a question or comment below or email me at hr.dave1@gmail.com and we’ll see if we can get it sorted out.

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